Asset Planning, Inc Blog

The latest from the team.

Internet Security


When browsing the internet and logging into certain sites, it's become almost habit to look for the little green padlock to make sure that you are entering a secure website. well, unfortunately a lot of phishing sites have started using the green padlock as well to try to fool the average user. These phishing sites try to copy a legitimate site, pose as an online retailer or other trusted site. Their goal is for you to trust them and enter your personal information, so it can be sold on the dark web and used for identity theft. It's important to always remember to look for the https:// displayed in front of the web address. The padlock by itself means nothing.

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Public Wi-Fi: Don't Do It

Here is a great article with lots of information on the dangers of using public wi-fi. There are some interesting facts that I never even thought of. For example, hackers are not only looking for your personal identifying information but they also are looking at your browsing history to be able to target you in phishing scams based on your interests. These phishing scams come in the form of robocalls, free apps and targeted ads. As always we want you to take every precaution to safeguard yourself from identity theft. This article is definitely worth the read.

Happy Mother's Day weekend to you all!


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Protect Your Information on the Internet

Be wary of a new websites that makes it very easy for literally anyone to get your personal information. There are numerous websites that offer this information but one of the newest and easiest is In a couple of clicks you can find out virtually anything you would like to know about someone including their address, phone number and possible relatives. The amount of information listed on these sites is scary and makes you a perfect target for identity theft. The sad part about it is that it is perfectly legal for these sites to post this information because it is considered public information. There are somethings you can do about it though. Here are some tips we took from the article from Cyber Security experts with the LAPD.

1) Send mail to a box rental service that lets you use a street address over a P.O. box number (since no one will believe you actually live where a P.O. box number is located)

2) Buy property through a blind trust if you can, so your name isn't linked to where you live. The downside is this is very expensive, and it also can make selling your property more challenging.

3) Give out a Google voice number instead of your actual cell phone number.

4) Opt out of information gathering websites.

Here are the opt-out pages for a few of them:

If you need assistance with any of these steps, please feel free to call the office to make an appointment and we will be happy to assist you.

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