By Sandra Field, MBA, CFP® on Tuesday, 03 March 2009
Category: Uncategorized

Dogs of the Dow

There is a theory called Dogs of the Dow that has you buy the 10 lowest value stocks of the Dow at year end and hold them one year. The theory is that those ten stocks will rise to the top over the following year. 

What has happened to the Dow 30 this year? Why had it fallen so far? Well, for roughly $75, you can buy one share of Alcoa, Bank of America, Citibank, General Motors, GE, Intel, Micorsoft, Pfizer and Disney. All of them are worth less than a collective $75. How can that be? Well, the financials have fallen to the bottom because we don't know if the banks are viable or not.  They have to undergo a stress test by Dr Tim Geithner to tell us if they are alive or dead. Those will not be finished until April. GM is dead, along with Ford and Chrysler. Tech spending is cut back for Intel and Microsoft as companies conserve. Disneyland is busy and attendance is good, yet Disney stock is cut in half.

The funny thing is that I went to the mall twice over the weekend. I hate shopping and hate going to the mall. The mall was packed both days. The parking was at the far end of the parking lots. I went to brunch on Sunday morning and it was overflowing with a 30 minute wait.  I don't cook so I do eat out a lot and the restaurants that I have been in have all been busy. I see consumers spending yet the news and the market seem to indicate we are all hoarding dollars, afraid to spend. A client I saw this morning told me of a store with women waiting in line to buy shoes that cost $6,500. That is insane to pay that, in good times or bad.

I know jobs have been lost by some of my clients and those around me. But I still see a disconnet. I did a triathlon in Los Alamitos two weeks ago. It was their first time putting on the triathlon with the 5k and 10k races they hold. Triathlon is an expensive sport and the entry is usually $85 to $115 dollars. This first time event drew a crowd of 700 triathletes, paying an average of $90. Sponsorship for the race was higher than last year instead of businesses in the area cutting back, as I expected.

I feel a market move to the upside. I think the fear on Wall St has taken over a rational view of valuations. Really, when you can buy 9 of the 30 Dow stocks for $75, the market is oversold. Or crazy. Or both. Or is it just me?

Sandy