Back to school shopping is the second busiest selling time period, second to Holiday shopping. Most discount retailers have begun advertising very discounted prices on school supplies, hoping to woo shoppers into the store for other purchases. Wal-Mart is the nations largest discount store and is expecting a five percent drop in year to year sales but they no longer report monthly sales figures.
In the retailers, price is everything and the teen market has been hit particularly hard. Abercrombie and Fitch will have a harder time compared to the cheaper brands, which have lowered their prices and have updated their fashions. Costo, Target, Wal-Mart, J.C.Penney and Kohl's will lead the back to school shopping visits.
Back to school shopping sales have not shown a decline in six years. Sales will be prevalent to move inventory prior to Holiday sales as consumers have reported their intention to spend less.